OUR MISSION
BLACK AMERICA (Blacks in America) throughout history
has been under attack and although we have made many
strides to combat these attacks the threat and the attacks
still remain and have been tremendously increased during
the current Presidential Administration..  For the most part
these attacks stem from the fact that we are viewed as
inferior, less educated and in some cases not even human.  
Although these views are patently false we still as a people
have to bear the consequences of these views.  We cannot,
nor is it our mission to change the minds of those who
harbor these racist views, but to modify our own behavior
to feel much better about ourselves in raising our level of
self-esteem and self-respect.  There is a quote:  "It is a
man's responsibility  to respect a woman, and it's a
woman's responsibility to give him something to respect".  
The same can be said about Black people in America.  
Whether you agree, disagree or reject the fact that many of
the problems we're facing in this country are of our own
making we all have a part to play in doing whatever we can
to change the perception of how we are viewed, not only in
this country but throughout the world.

“ “MAKE BLACK AMERICA PROUD AGAIN”, was born out
of the need to re-establish some of the traditional values we
adopted and possessed during that period in American
History when we as blacks demonstrated a high degree of
pride and self-respect specifically during the “Civil Rights
Movement” of the 1960’s.     

The act of “shaming” has been a topic of disagreement;
many believe you cannot “shame” anyone into changing
behavior; however, “shaming” and “influencing” is
synonymous which basically means if you can influence,
you can also shame.  

What does this all mean?  We as humans are all influenced
in whole or in part by some form of advertising.  The
foundation of advertising is redundancy and repetition; the
more we are exposed to something the more likely we are
to at some point respond to it and eventually accept it..  It is
a pure form of “mind manipulation” by tapping into our
"subconscious", which is prevalent in almost all aspects of
our lives.  It is our primary mission to inject the slogan
“MAKE AMERICA PROUD AGAIN” into the "subconscious",
or “psyche” of the American Public by various means of
promotions and advertising since it is by these means that
Black people in America are perceived to be the “most
violent”, the “most uneducated” the “most criminal”, and
the most just overall “illiterate”.  These stereotypes and
misconceptions are born out from the actions by a minority
group of the race and perpetrated by the News Media and
other mediums of influence whose job it is to report only
the worst and egregious actions of Black people. The very
sad part is that the majority of the race has to live with and
be affected by the actions of a few.

I believe every Black person has a responsibility to do
something positive to enhance the image and perception of
Black people which means taking some action to enhance
this agenda.  You can do this by wearing , displaying and
promoting "MAKE BLACK AMERICA PROUD AGAIN"
clothing and all related paraphernalia made available.
About Us